Getting involved is great for business
The holiday season is a season of giving and thinking of others before yourself. Let the community know that you and your employees are focused on them this holiday season, and do something to raise money for those in need.
Be A Drop Off Center-
List your business as a designated drop off center for donations for a specific charity. Create a press
release to give to the local media and ask them to spread the word that customers can swing by and drop off their donations with you. Have employees wear a button or pin with an "Ask Me About..." so that customers can learn more about how to donate.
Depending on the nature of the charity you're supporting, host an event to raise money for the particular charity. Invite the who's who of the community and advertise for weeks prior to the event. Sell raffle tickets and have door prizes. For higher end events, consider wine glasses or golf accessories, and smaller, more lighthearted gifts for casual events, like drink tumblers or colorful pens.
Donate Goods or Services-
If your business sells products or services that would be directly beneficial to the charity, donate
them in exchange for advertising. Give the charity practical and relevant products with your logo on it, as well as theirs, that they can send out when doing advertising and promotions. A hair salon could give away a specific number of free hair cuts to a charity who helps women get back on their feet and find employment after they face a hardship like abuse or addiction. A coupon or gift certificate is an easy and efficient way to promote this offer.
Attend An Event-
If you know there is a large event in your community that attracts a lot of locals, make sure your business is there! If your town hosts a local outdoor concert, consider handing out a practical item like bug repellent or something fun like glow sticks that will light up the crowd as the sun goes down. Attending these events that are important to the members of your community is a good way to network, and show your customers that you care about the community
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